A new campaign which invites the people of Edinburgh to share their aspirations, plans, and concerns for the city has won a prestigious award, with the help of Consult and Design. Our custom software is taking citizens’ 2050 vision from their mobile phone, straight to interactive displays across the city of Edinburgh, including the big screen at Edinburgh Waverley train station.
The city-wide campaign beat stiff competition to be named Edinburgh’s Digital Marketing Campaign of the Year at the Edinburgh Chamber of Commerce Business Awards held at the EICC this week.
The 2050 Edinburgh City Vision campaign combines the views of Edinburgh residents to provide a blueprint for businesses, organisations and policy-makers to work towards when planning future developments in the city.
At the heart of the campaign is a large scale interactive word cloud, powered by the 2050 Edinburgh website and delivered by Marketing Edinburgh. Consult and Design worked closely with Infinite Content, NOVAK Collective and JCDecaux, providing the technical expertise and software development needed to collect and compile suggestions from the public and showcase them in real time on screens located at high-profile locations across the city, including a large format digital display at Edinburgh Waverley train station and nine digital bus shelters on Princes Street.
Adam Hill, CEO at Consult and Design said: “Consult and Design work on ambitious projects which align with our values, to change the way we live and work, and we believe that the Edinburgh 2050 City Vision will do just that and more.
“The Edinburgh 2050 City Vision campaign gives citizens a real opportunity to positively influence their city’s future development and policy-makers’ plans.
“An estimated two million people travel via Edinburgh Waverley station each month, so to know that our work has the potential to catch the eye of such a huge number of people every day feels massively rewarding. It’s been a real pleasure working with world-class partners on the project, and we look forward to seeing the outcomes from the people of Edinburgh sharing their vision for this great city.”
Edinburgh’s Lord Provost Frank Ross, explained: “Not only is this process Edinburgh’s most successful public consultation on record, it is fast becoming one of the most engaging city vision processes in the world, beating the targets of other - much bigger - cities like New York who have gone through a similar process. We are now in a final call for entries, particularly from our young people who will steward the city in 2050.”
For more information on the Edinburgh 2050 City Vision campaign, visit edinburgh2050.com