Sunderland Business Improvement District (BID) are ready for a successful second term with the support of a new and improved website.
We’ve been proud to work with Sunderland BID since its inception in 2014. Following a successful ballot to secure a second term in November 2018, we continued our work with Sunderland BID to redevelop their website to help better meet their strategic objectives over the five year term.
The website is integral to supporting the organisation’s priority of City Promotion, which focuses on marketing Sunderland city centre as a place to do business and hold events.
A key aspect of the redevelopment was to provide powerful page layout tools that equip Sunderland BID with the ability to create completely bespoke landing pages to promote their programme of events, such as Sunderland Restaurant Week, Summer in the City and the city’s annual Christmas programme.
Using our expertise with Drupal, we upgraded Sunderland BID from their existing Drupal 7 site to Drupal 8, and leveraged the power of Layout Builder, enabling content editors to easily and quickly customise how content is arranged on a single page, or across different types of content.
By adopting a modular, component-based approach to design, everything on the site is completely interchangeable. By standardising appearance and function, each component will also display reliably regardless of where in the site content editors decide to place it. The BID’s marketing team can now easily create custom landing pages with an intuitive drag-and-drop interface.
In short, these are by far the most powerful page layout tools we’ve ever launched, and will provide Sunderland BID with the flexibility they need over the next five years to be in complete control of their website.
“Our website is an excellent resource for keeping people up to date with the wide programme of events and initiatives we organise to promote the city centre throughout the year,” said Natalie Dellow, Marketing and Communications Coordinator at Sunderland BID.
“The smooth transition to an updated site has made it easier than ever to create and edit bespoke pages for each event—ensuring city visitors and BID businesses alike have all the information they need readily available in one place.”
To find out more information on Sunderland BID, please visit sunderlandbid.co.uk