Playtime at DIBI 2017

Liam Hutchinson and Gavin Elliott at DIBI 2017

Design It; Build It—the one day conference for UX designers and web developers—returned home to Newcastle this month, and Consult and Design sent along myself, Kevin and Sarah to check it out.

Established in 2010, DIBI returned to its roots on Tyneside after a two year hiatus following conferences in London and Edinburgh. As attendees of DIBI back in 2015, we were delighted to hear of its return to the North East earlier this year.

Held at The CastleGate, DIBI pulled together a strong line-up of speakers including David Bailey of the BBC and Ros Lawler, Digital Director at Tate.

The theme for this year’s conference was ‘play’ and role it has in our creative work. Whether you’re a designer focused on typography or a developer writing lines of code, the work we do can help make the web a more fun and enjoyable place for everyone.

A common takeaway from a lot of talks was the role of side projects. Free from boundaries, side projects can often bring out some of our best work. Studies show that our minds are at their most creative when they’re also at their most relaxed. It’s not always possible to try something perhaps a little unconventional in our client work, but we can certainly explore new ideas in our own time and bring what we’ve learnt back with us into our 9-5 work.

Catt Small spoke about the relationships between UX and games design, and how her experiences creating characters and narratives for side projects such as Breakup Squad can be applied to her work as a product designer at Etsy. Whether you want your users to beat their high score and buy a product on your website, our aim is to create an enjoyable experience.

Thank you to everyone involved with DIBI 2017, and for reminding us that while our childhoods may be over, that doesn’t mean playtime is.

 

Digital Insights

Roker Pier Sunderland
The announcement of who will be UK City of Culture in 2021 is going to be made live on BBC One this...
Liam Hutchinson and Gavin Elliott at DIBI 2017
Design It; Build It—the one day conference for UX designers and web developers—returned home to...
Young people at the Common Purpose and University of Sunderland Frontrunner Course
This week is Global Entrepreneurship Week, dedicated to celebrating the importance of entrepreneurs...
Consult and Design team at Sunderland Echo Portfolio Business Awards
Consult and Design are delighted to have been awarded Technology of the Year in the 2017 Sunderland...